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@away 652k Followers

# of Followers Gained:
Over 18 months

+171k

Sale Increase:
Over 12 months

+397%

Customer Case Study

Away Travel

Find out how Away Travel sparked an entire new form of customer outreach and sales opportunities by growing their Instagram with Tru Growth.
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  • Rated 4.91/5Rated 4.91/5

AWAY started to see sales and customer retention weaken and needed to make
better use of Instagram for brand

Away makes luggage for modern travelers—sleek, durable bags designed for people who are always on the move. Their Instagram feed was well put together, and their name was known by most travel fanatics in the US. But for all the aesthetic appeal, something just wasn’t clicking. Their Instagram promotions and posts just weren’t converting the way they should. Sales from social media were flat, and new followers didn’t always feel like potential buyers. Away didn’t just need brand growth with Instagram; it needed more action. That’s when they brought in Tru Growth to make their Instagram work harder.

The Personalized Instagram Growth Plan for Away

Tru Growthfirst step was simple: understand who Away needed to reach. Not just “travel lovers,” but people actually booking trips, searching for gear, and ready to invest in quality luggage. Tru Growth AI tools identified travel trendsetters, digital creators, destination-focused accounts, and frequent flyers. Along with the practical AI features, Tru Growth expert team curated a daily interaction strategy to get Away in front of those people—and keep them engaged. With precise geo-targeting, niche-based following, and smart content interactions, Tru Growth turned a broad audience into a focused, purchase-ready community.

The Results

The impact was even bigger than expected! In just one year, Away tripled their organic Instagram-driven sales. Not only did their follower count grow, but who was following their account shifted dramatically. There were more travelers, more creators, and more buyers. With Tru Growth, Away gained an Instagram strategy for business growth that turned their account into a high-performing revenue channel. For a company built to move people, Tru Growth helped make sure the right people were finally moving toward them.
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“They are able to find us so many followers that actually appreciate our new luggage offerings and promotions… We are now able to consistently use Instagram as a source of organic revenue for Away!”
Quynh Dang, VP - Brand Marketing

“Their interactive dashboard is super useful for monitoring the specific Instagram growth. It allows us to learn so much more about the users who engage with our brand, and makes it easier to make informed business decisions.”
Chistine Gallagher, Director of Marketing

Want to maximize your potential on Instagram like Away?

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GROWTH PREVIEW

Think you need bots to grow? Think again! See what Tru Growth can do:

Used 28,781 times today

  • Over 55,000+
    successful clients
  • Up to 15x more effective
    than Instagram Bots
  • Best in class AI
    Targeted Growth

Frequently Asked Questions

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TruGrowth is for anyone who wants to grow their Instagram account organically. Whether you’re a business, influencer, or just someone who wants to grow their personal account, Plixi is the best Instagram growth service for you.
Just an Instagram account. It works for personal, business, or influencer profiles.
You can expect to grow by at least 1,000 followers per month using organic strategies rather than bots.
Yes, you can use TruGrowth on as many accounts as you want simultaneously.
Yes, it is compatible with business, personal, and influencer accounts.
It uses hashtag targeting, influencer targeting, and a proprietary algorithm for organic growth.
Simply create an account on the TruGrowth website.
It claims to be the most cost-effective and powerful service, offering 24/7 live chat and advanced engagement features.
Yes, their success team provides free help for setup and optimizing your target audience via 24/7 live chat.
Organic growth without the use of bots or fake accounts.

Yes, it is safe because it focuses on natural growth strategies.

Initial results usually appear within 24 hours, with full potential reached within 7 days.
You can cancel anytime via the billing page on your dashboard.
Yes, personal accounts are fully supported.
Yes, you can use multiple accounts, though each requires a separate subscription.